Menus engineered to lift average spend per cover.
For Scotland’s independent restaurants. Strategy, photography, design and brand alignment under one roof at ZOOSH ME!, a Glasgow studio.
For Scotland’s independent restaurants. Strategy, photography, design and brand alignment under one roof at ZOOSH ME!, a Glasgow studio.
A long-running Glasgow Sichuan kitchen we’ve worked with on brand, photography, web and menu.
Authentic Japanese cooking in Glasgow’s West End. Website, booking system, food photography and menu.
Every diner who sits down reads the menu. Every spending decision in your venue runs through it. It’s the highest-frequency-of-use brand artefact in the building — and most independent restaurants are leaving it to do less than half its job.
The patterns we see most often:
We analyse your sales data dish-by-dish — popularity, profit margin, contribution to overall mix — and use it to decide what gets prominence, what moves, what gets repriced, and what comes off. Most menus are arranged by chef preference; yours will be arranged by what makes you money.
Most agencies outsource photography or recommend stock. We don’t. Photography is shot here, by us, on cinema-grade kit, in a documentary-meets-editorial style that suits independents who want to look considered rather than corporate.
Print and digital menus, designed in Adobe to your brand. Format and finish chosen for your service style — folded, clipboard, wallet, or QR-linked digital. Printing is included.
The menu is one touchpoint in a system that includes your website, booking confirmation emails, signage, social posts and the receipt at the end of the meal. We make sure they all feel like the same restaurant.
We visit your restaurant, eat, and review your current menu, photography, pricing, and brand.
We report back with a menu engineering analysis (what’s selling, what isn’t, what’s profitable) and a brand audit.
Design directions, photography shot list, pricing recommendations.
Photography shoot, design build, content writing, brand alignment.
Printed menus delivered, digital menus deployed, your team briefed.
Nanakusa is an authentic Japanese restaurant in Glasgow’s West End — long-standing in the local food scene and a regular AI-search result for “Japanese in Glasgow.” When the restaurant moved off a generic Flipdish template onto a bespoke site we built, the menu became the next system to bring up to the same standard.
The existing menu was inconsistent across formats — print, online, and the takeaway sheet didn’t share a typographic or photographic system. Pricing hadn’t been reviewed against ingredient cost shifts in over a year. Phone snaps were standing in for proper food photography across socials and the website.
Menu engineering analysis on twelve months of sales data identified the dishes carrying the most profit and the most popularity — and the gap between them. We restructured the menu to give the high-margin signatures the prominence they were missing, repriced selectively, and shot a full editorial photography library in our studio. The new menu, website food gallery, and Instagram grid all draw from the same image set.
Menu engineering report, brand audit, pricing review.
One shoot day in your venue or our studio, 6 hero dish shots and 12+ context shots, fully edited.
Print and digital menus, designed and delivered. Printing included.
30-day post-launch review and ongoing menu updates as part of a continuing relationship.
Sichuan House and Nanakusa aren’t one-off projects — they’re ongoing relationships. We do their websites, booking systems, and social media too. We understand restaurants because we work inside them.
Editorial food photography shot on Leica, in-house, in your venue and ours. Most agencies outsource this. We don’t.
ZOOSH ME! is a multi-discipline team — design, photography, development, strategy. We deliver as one studio rather than handing you off between contractors.
Most menu design projects with us land between £800 and £2,000, depending on scope, photography requirements, and print volume.
Fixed scope, transparent fees. We’ll quote in writing after a discovery call.
Or just send us a quick message — we read everything that comes in.
We reply within one working day.